Keyouyuan, an enterprise resource planning (ERP) SaaS startup, secured tens of millions of yuan in an angel investment from Hangzhou Raycloud. The capital will go towards upgrading its product systems and recruiting top technical talent.
Founded in 2018 by former Alibaba employees, Keyouyun provides one-stop export services to cross-border e-commerce merchants mainly located in China and Southeast Asia. Its ERP product is the most popular in Southeast Asia in terms of user count. Rising demand for cross-border e-commerce as a result of the pandemic has led to increased interest in Keyouyun’s software tools.
The company’s software covers customer and inventory management, order processing, customer service, and logistics tracking. Cross-border e-commerce is complex, so small and medium-sized merchants rely heavily on standardized operation tools like Keyouyun’s software.
“Most cross-border e-commerce sellers are targeting global markets, introducing the complexity of multiple time zones, exchange rates, and language barriers. It is difficult for merchants to adopt and understand multiple platforms, so most sellers, even smaller ones, are willing to pay for a one-stop solution,” said founder Chen Chang, who brings extensive experience in cross-border e-commerce from his time at Anker Innovation.
Currently, Keyouyun has served more than 200,000 merchants across more than 20 global e-commerce platforms, including Shopee, Lazada, Amazon, eBay, and Shopify. The company offers a free version of its software and a premium paid option priced at around RMB 100, or USD 15.50, per month.
“Hangzhou Raycloud is optimistic about the cross-border e-commerce SaaS market. With the pandemic’s acceleration of cross-border e-commerce, sellers have more demand for software systems to improve their operations. We look forward to strengthening our cooperation with Keyouyun to provide better services to cross-border sellers,” said Tan Guanghua, chairman and CEO of Hangzhou Raycloud.
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KrASIA Connection features translated and adapted content published by 36Kr. Thisarticlewas originally written by Wang Yutong for 36Kr.