Southeast Asia has embraced e-sports with a fervor unmatched by any other region in the world. Indonesia specifically has of recent outgrown its neighbors in e-sports. As e-sports has gone mobile, Indonesia has leap-frogged from notoriously poor fixed line network connectivity, to the faster speeds of its mobile networks, thus making anyone with a smartphone a potential e-sports spectator, or even an athlete.
From professional team and player development, to “influencer marketing”, to merchandising and extensive media licensing, and most recently a budding subscription business—Ivan and Hartman talk about the ups and downs of being Southeast Asia’s innovator in eSports and how EVOS has responded to the challenges of the COVID-19 era.
The podcast discusses how the definition of “professional athlete” has evolved in the digital era compared to the traditional NBA or EPL star. Gaming addiction and the risks of regulatory restrictions are covered, as well as the future of e-sports in Indonesia.
Listen to the full podcast here.