18-year old GGV Capital began investing in China’s education tech sector as early as 2013 and has one portfolio, Shanghai-based Liulishuo, listed in the U.S. recently.
Edtech (education technology) has been attracting investors’ attention for its huge market size, for instance, in this year alone, GGV has invested into 4 edtech startups, ranging from English tutoring to AI-powered reading app.
Ms Yu Hong, GGV’s Executive Director, attributes the success of an education tech firm to three broad factors: 1) content & tools to generate online traffic, 2) gamification and branding to convert free users into paying customers, and 3) the ability to retain these users by keeping them entertained.
Read on the below infographic to find out more: