J&T Express surged ahead during Southeast Asia’s 9.9 mega sales, showing off a 20% boost in parcel volume. For J&T, the annual shopping frenzy—fueled by platforms like Shopee and TikTok Shop—serves as more than just a seasonal windfall. It’s a proving ground, highlighting the company’s growing partnerships and operational strength in the region’s bustling logistics sector.

The collaboration with e-commerce giants only tells part of the story. J&T is also expanding beyond its traditional base by striking deals with non-e-commerce players. Notable partnerships with Watsons, Apple reseller SPVI in Thailand, and telecom company Dito in the Philippines have given the company access to new streams of parcel volume.

To keep pace with demands, J&T has been investing heavily in its infrastructure. In the Philippines, 11 sorting centers got a major overhaul while 9 new distribution hubs were established. These efforts expanded the company’s sorting capacity by 1.5 times, ensuring that even the most complex deliveries happened on time. Meanwhile, in Vietnam, the introduction of 400 new line-haul vehicles and the upcoming launch of a massive automated sorting center signal the company’s readiness for continued growth.

Southeast Asia remains a vital growth hub for J&T. Its regional numbers for the first half of 2024 are eye-catching: a 42% year-on-year increase in parcel volume and a market share of 27.4%. China also played a pivotal role in the company’s financial health, as J&T finally turned a profit there earlier this year.

Looking ahead, J&T remains focused on future-proofing its business. The company is set on expanding its logistics capabilities, doubling down on infrastructure, and weaving technology into the fabric of its operations—all in a bid to meet the growing demands of e-commerce while also catering to a more diverse range of industries.