Kingstar Beer has launched three 250-milliliter, low-alcohol fruit beers as it expands its Chinese-style craft portfolio and prepares to revive its Hong Kong listing application.

The new line comes in guava, lime jasmine, and lychee flavors, each with 2.5% alcohol by volume. Kingstar Beer said the smaller cans are designed for single-serving occasions, including solo drinking, picnics, camping, and on-demand delivery.

The launch reflects changes in China’s alcohol market. Data from Meituan Shangou, also known as Meituan Instashopping, show that evening orders account for up to 70% of on-demand alcohol purchases. Industry research cited by Kingstar Beer found that 41% of consumers prefer packages of 330 milliliters or less.

Kingstar Beer said the mini fruit brews are part of a broader effort to expand its Chinese-style craft beer range and offer more package sizes.

Under its tiered packaging strategy, large cans will remain the company’s main format, while mini cans will complement them. The company expects the two formats to serve different drinking occasions and broaden its potential customer base.

For the lime jasmine flavor, Kingstar Beer partnered with tea company Wuyutai to combine fruit and Chinese tea. The product extends the brewer’s range of tea-infused and Chinese-inspired beers.

The company said the products use its proprietary “1258” brewing process, which consists of one month of low-temperature brewing, two aseptic and oxidation-free techniques, five-stage step mashing, and eight days of deep-chill circulation. It said the process helps incorporate ingredients such as tea leaves and fresh fruit into beer.

The three products have begun an initial nationwide rollout. They are available through traditional distributors, e-commerce platforms, Meituan Shangou, other on-demand retail services, neighborhood snack shops, and convenience stores.

Kingstar Beer expects the portable, single-serving format to suit short-distance delivery and outdoor activities. It also expects the line to reach customers who are new to low-alcohol drinks and broaden the brand beyond its existing consumer base.

The company entered the Chinese-style craft beer segment in August 2024 with Maojian tea beer. It later introduced flavors including jasmine tea, Longjing green tea, and candied hawthorn.

Kingstar Beer said sales of its Chinese-style craft beers exceeded 100 million cans within ten months.

According to financial figures provided by the company, the category generated 78.1% of its total revenue in the first nine months of 2025, making it its largest revenue segment.

The shift toward higher-value products has also improved profitability. From 2023 through the first nine months of 2025, Kingstar Beer’s gross margin rose to 47% from 27.3%, while its net margin increased to 27.5% from 3.4%. The change reduced the company’s reliance on the lower-margin mass market beer segment.

Kingstar Beer is also preparing to refile for a Hong Kong listing. It aims to become the first publicly traded Chinese-style craft beer company, according to the company.

In early 2026, it submitted an A1 listing application to the Hong Kong Stock Exchange. The application later lapsed before the review process was completed. The company said the lapse did not end the listing process and that it could submit updated documents.

Kingstar Beer is now revising its disclosures and plans to refile after completing the required verification work.

Should the IPO proceed, the company plans to use the proceeds for product R&D, equipment upgrades, brand development, supply chain improvements, channel expansion, and international growth.

Kingstar Beer has more than four decades of brewing experience and has expanded from traditional beer into Chinese-style craft products through new flavors, brewing methods, and package formats.

The mini fruit brews broaden its offering for lighter, low-alcohol drinking occasions and fill a gap in its package-size range. They also give the company another product platform as it works toward a Hong Kong listing.

This article was adapted based on a feature originally written by Luo Bin and published on IPO Zaozhidao. KrASIA is authorized to translate, adapt, and publish its contents.