KrASIA (Kr): Before you started with HiBlender, you had past dropshipping experience. How did your dropshipping business lead you to create your own startup?
Andrew Poh (AP): I had a sneaker business before I got into dropshipping. That was where I got some money to invest in starting a new business, and I learned more about earning money online. It was on YouTube that I discovered dropshipping, and decided to just go for it. After that, it was mostly trial and error. I lost a few thousand dollars during the process. The results weren’t desirable. Later, I launched my second business, through which I found a winning product—a drill head for screwdrivers. It is quite a niche, but things started to go well. I started scaling out to include more products, but this led to the store being barely profitable towards the end. I eventually sold it, but it was a journey that led me to understand dropshipping.
Kr: What kept you motivated to continue with your businesses?
AP:E-commerce is very interesting to me. The idea that you can actually make sales without any physical interactions was something I wanted to capitalize on. It was just that I was engaging with it pre-COVID-19, when it wasn’t as popular.
Kr: How was it building a business whilst pursuing a law degree?
AP:I was quite productive back then, and had a set schedule from morning to night. I would start the day by learning about digital marketing on YouTube, before messaging customers and suppliers during the day. My classes were mostly at night. The idea was generated and finalized in the UK, but I only executed the operation in Malaysia. I had to return to Malaysia mid-way my degree because of the pandemic lockdown, but my classes also shifted entirely to remote learning.
The thought of dropping out never occurred to me. Law was something I’ve always pursued as a career option, and my business was just offering me an alternative. It’s not about dropping out, but rather about balancing both.